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What you get

The Analytics tab (/dashboard/help-center/analytics) gives you visibility into how your help center is being used:
MetricWhat it shows
Total pageviewsArticle and collection page loads over the period
Traffic over timePageview trend by day
Top articlesMost-viewed articles with view counts
Top searchesMost-frequent search queries
Zero-result searchesQueries that returned no articles — opportunities to write
ReactionsThumbs up / thumbs down per article
Per-article viewsView counts on every article in the article list

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Time periods

Filter analytics by:
  • 7 days
  • 30 days (default)
  • 90 days

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Breakdowns

The analytics API supports two breakdowns:
BreakdownWhat it shows
defaultTotals, traffic over time, reactions
searchTop queries, zero-result queries
articlesPer-article views and reactions aggregation
The dashboard surfaces these as different tabs / panels in the Analytics view.

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Zero-result queries

Probably the most valuable metric for your AI/help center strategy. When customers search for something and nothing comes up, that’s a content gap. Halo shows zero-result queries in a dedicated panel. Workflow:
  1. Review zero-result queries weekly
  2. For high-frequency ones, write an article
  3. The new article auto-feeds your AI’s knowledge base too — so the next time someone asks the same question in chat, the AI can answer
This loop tightens your support over time.

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Public telemetry

Public help center pages send pageviews to /api/help-center/analytics/pageview:
  • CORS-enabled
  • Rate-limited per IP
  • Records pageviews and links to help_center_id, article, collection
  • Used as the source of truth for the analytics dashboards
You don’t need to wire anything up — it works automatically once your help center is live.

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Limitations

A few things to know:
  • No identity-resolved analytics — pageviews are anonymous unless the visitor is authenticated via your help center auth
  • No funnel/journey tracking — pageviews are individual events, not stitched into journeys
  • No exports — analytics data is read-only in the dashboard today
For more advanced analytics, you can plug Google Analytics or GTM into your help center via Settings > GA Measurement ID / GTM ID. That gives you the full GA toolkit on top of the help center.

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Reactions

Articles can have thumbs up / thumbs down reactions enabled (see Design). The Analytics tab aggregates reactions per article so you can see which articles are landing well and which need work.

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Where to go next

Articles

Write articles to fill the gaps that zero-result queries reveal.

Knowledge Overview

Articles auto-feed your AI — closing search gaps closes AI knowledge gaps too.